Saturday, February 29, 2020

Advertising media industry Essay Example for Free

Advertising media industry Essay ? I am student in a work placement agency called STG Media Corporation, a company which dedicates their mission and vision in providing accountable advertising solutions. In my 7 week placement here in the corporation, I learned a lot and discovered that nothing beats on-hand experience in working. Week One (provide date) It was a week of anticipation, stress and learning. How does one person deal with work placement? The first day was dedicated with meeting the executive staff, the working staff, and introduction to what the company is. STG Media Corp. is an interesting work placement agency. I learned about the company through one of my friends and I thought that working for a media company will be so great; little did I know that it is a lot difficult. The first thing that came up in my mind when STG Media Corp. was mentioned is that it is just an advertising company. But it is different. The company details their service in the concept of accountable advertising, in which they refine print advertising media in context of the 21st century need. As a communication student, this was beginning to worry me. After the primary day of introduction, I get to know more about the company and the thought that it is not the conventional type of advertising agency made me overwhelmed with the job and the condition in the work place. This week, I was designated to the Print Media Research, print Media Planning and Market Analysis of one of the company’s client. The company of a branded sports drink is asking STG Media Corp. to help them with the advertising promotion in one of the new products they will launch in about 5 months time. The first thing I did was to interview the sports drink company representative about the nature of their company. I went to their office was so anxious to do the interview that I forgot to bring my recorder, which is considered as one of the great mistakes before doing an interview, coming unprepared. But the good thing is, I did the interview well. I was given the set questions of STG Media Corp., questions that are required to be asked to the client, and throughout the interview, I inserted some of the questions I thought myself to be able to get a good amount of fact for the company. As inexperienced as I am in working for the company, one of the greatest skill I learned is to communicate effectively and luckily I am able to do that with this interview. During the week, one of the great challenges I faced was inputting the vital information of the company’s client to their database called the Print Media Buying System. The PMBS which is the company’s own database generates detailed market research, analysis reports accounting for all aspects such as demographic information, buying trends and other print media recommendations. I really asked for help this time as since I was not acquainted with the kind of technology they used in the particular system. But later I got the hang of it and was commended for a job well done in collecting information from the client. Week 2 (provide date) Before the work placement began, I was told that I will be working full time in one of the company’s venture with a famous sports drink brand. I thought that would be easy since I don’t have to do all the other work, but the challenged I soon found out during the second week is that the process of STG Media Corp. as an advertising consultant is a process to which many steps are taken. This week I am part of the Creative Team designated by the company to help the sports drink brand. Although I must be clear that I was just a part of the team, doing menial job that the professionals are tasked to do. I learned one great thing about the print media industry, 75% of advertisement fail because of weak creative and non-compelling ad copy. It’s true that one of the strengths of a great brand is not just with its quality, but through rigorous and effective advertising that they create. Before working here, I thought that companies only advertise for the sake of advertising, but companies do take this strategy very seriously. On the third day of this week, I was asked to look at one print ad for five seconds during one of the meetings of the Creative Team. They asked me questions rigorously, whether it be based on the appearance or the content. I answered them frankly and mention the things that I would personally think about the ad if I was just a normal consumer looking at the advertisement. Several times, the Team will press and argue their points with me, but all was attributed to presenting a better advertisement for the client. During this week, as unprofessional to assume the role of being a advertiser consultant, I was placed in the position of the consumer, the Team’s viewpoint on the things they realize about the brand and how they can effectively approach working for the client. I really felt like my ideas were respected and included to the Creative Team’s analysis of the product. This week, I also was comfortable with the workplace. I am familiar with the different employees and get to have small talks with them through several breaks. Its interesting how some of them had assumed I am part of the Creative Team when in fact; I am just a student on work placement. Advertising media industry. (2017, May 26).

Wednesday, February 12, 2020

Graduating School Essay Example | Topics and Well Written Essays - 250 words

Graduating School - Essay Example The latter are considered to be more value-laden than simple provisions in a code. This is important to remember. But different sources have different values. One source of professional values and ethics is a code of conduct. Another is the organic behaviour of those who work around you—this is a difficult source to define. This can be good and bad. If you work in a police station where people are corrupt, being ethically purse might help you if you rely on your corrupt boss to promote you. A third source is what you bring to the table, how you yourself have been raised. You contribute your own ethics and values to the group with which you work. Perhaps at the police station you can set a very high standard as a role model and encourage people to follow your example. In my life, I have thought long and hard about why we need ethics. Ethics bind people together. They let the cream rise to the top. In today's world ethical relativism dominates so it is important to have codes th at are carefully written down and that are exhaustive and detailed. What is ethical relativism? This is a position believes that no universal standard exists to assess the truth of the world around us. Relativists often see morals as applying only within certain cultures. These people would say that female genital mutilation is okay because it is a cultural practice and an important to a particular culture.

Saturday, February 1, 2020

Quality management Essay Example | Topics and Well Written Essays - 500 words - 2

Quality management - Essay Example There existed a number of Gurus who implemented different strategies, which improved performance (Kemp, 2006, 34). Edward Deming is not a new name in quality management. He came up with smart strategy, which he has, used to achieve continuous organization success. Deming came up with fourteen philosophical strategies (Kemp, 2006, 34). Deming believed that by having appropriate principles, anyone could improve quality and at the same time reduce costs of operation. He started by defining an objective purpose of what he wanted to achieve. This entails organizations setting aside resources for a long time planning and research. He then developed a new philosophy that reflected on his objectives (Hoyle, 2006, 67). For firms to excel they must ensure any obstacles and issues contradicting their mission are done away with (Kemp, 2006, 34). Deming further emphasized that transformation in policies was necessary to ease dependence on mass inspection (Deming, 2000, 254). Long-term supply chain and healthy relationships with supplier are encouraged. This is necessary to ensure the production process is co ntinuous (Kemp, 2006, 34). Employees ought to be made part of the research and development process. They are required to thoroughly search for the best ways to improve the quality. Deming also dictated for institute training at all levels in an organization. Managers ought to play their roles well and supervise not lead (Kemp, 2006, 34). Employees are more productive when they feel respected. In addition, elements of fear and barriers in communications must be eliminated. Numerical quotas are a major hindrance to good performance (Hoyle, 2006, 67). This is because, with the quota systems, people may even produce defective goods for the purpose of meeting the set limits (Kemp, 2006, 34). Individual reviews and evaluations are to be done way with as they discourage the pride of achievement (Deming, 2000, 254). Deming