How to use commas - Emphasis

How to use commas How to use commas Compared with pondering the placement of the much less familiar semi-colon or the enigmatic apostrophe, the ubiquitous comma might seem hardly worth worrying about. They’re ten a penny, arent they? Why not just sprinkle them at will or leave them out entirely? Unsurprisingly, we don’t recommend doing either. They may seem a common or garden item of punctuation, but – just like the elderly in society – we can learn much from commas and should treat them with respect. So, use them: Â   Â   Â  to denote a natural pause, such as if you were reading aloud Unfortunately, commas are often underrated. Â   Â   Â  after a secondary clause that’s been put at the beginning of a sentence Although the comma had been left out of the speech, he still paused for dramatic effect. Â   Â   Â  to separate items in a list My job involves typing, proofreading, answering the phone and stocktaking commas. I’m looking for a tall, dark, handsome lover of punctuation. Â   Â   Â  to make it clear exactly how items are split (to avoid confusion, usually when the word ‘and’ is involved in the list) The courses on offer were Introduction to colons, Intensive comma revision, Hyphens and dashes, and Figures and numbers. Â   Â   Â  in pairs, for information additional to the main point (that could be lifted out to leave a sentence that still makes complete sense) The phone call, which lasted ten minutes, was mostly about Mary’s incorrect use of punctuation. However, the information contained by the two commas has to be ‘non-defining’ (not vital to the overall gist of the sentence); if it is ‘defining’, you would use no commas at all: The phone call that was about Mary’s poor punctuating was full of awkward pauses. Â   Â   Â  to introduce short quotes He said, ‘Let’s take a short break here.’ Changing sense Given the often ambiguous nature of our language, it is important to give pause to where you place your commas. Otherwise you may end up saying something other than you intended, or leaving your reader rather confused. Compare: However, you might feel the report is irrelevant [and we may take that into consideration] with However you might feel, the report is irrelevant [your opinion doesn’t really matter]. Or I donated, myself, to that charity [I, like you, am a philanthropist] and I donated myself to that charity [not sure how much use they’ll have for me]. Or even The Wombles of Wimbledon Common are we [thats why the Common is so tidy] and The Wombles of Wimbledon, common are we [can’t move for wombles while watching the tennis]. Commas can make subtle distinctions too. Observe the nuances: Our boss, who is based in Basingstoke, will be at that seminar and Our boss who is based in Basingstoke will be at that seminar. In the first example, there is only one boss. He may be based in Basingstoke, but that is not vital information (it is ‘non-defining’). The main point is that he’ll be at the seminar. In the second example, there are presumably several bosses. But it is specifically the one lucky enough to be based in Basingstoke who will attend the seminar. We’ve said it before and we’ll say it again: punctuation matters. Particularly if you want your writing to end up meaning what you meant it to.

Advertising media industry Essay Example for Free

Advertising media industry Essay ? I am student in a work placement agency called STG Media Corporation, a company which dedicates their mission and vision in providing accountable advertising solutions. In my 7 week placement here in the corporation, I learned a lot and discovered that nothing beats on-hand experience in working. Week One (provide date) It was a week of anticipation, stress and learning. How does one person deal with work placement? The first day was dedicated with meeting the executive staff, the working staff, and introduction to what the company is. STG Media Corp. is an interesting work placement agency. I learned about the company through one of my friends and I thought that working for a media company will be so great; little did I know that it is a lot difficult. The first thing that came up in my mind when STG Media Corp. was mentioned is that it is just an advertising company. But it is different. The company details their service in the concept of accountable advertising, in which they refine print advertising media in context of the 21st century need. As a communication student, this was beginning to worry me. After the primary day of introduction, I get to know more about the company and the thought that it is not the conventional type of advertising agency made me overwhelmed with the job and the condition in the work place. This week, I was designated to the Print Media Research, print Media Planning and Market Analysis of one of the company’s client. The company of a branded sports drink is asking STG Media Corp. to help them with the advertising promotion in one of the new products they will launch in about 5 months time. The first thing I did was to interview the sports drink company representative about the nature of their company. I went to their office was so anxious to do the interview that I forgot to bring my recorder, which is considered as one of the great mistakes before doing an interview, coming unprepared. But the good thing is, I did the interview well. I was given the set questions of STG Media Corp., questions that are required to be asked to the client, and throughout the interview, I inserted some of the questions I thought myself to be able to get a good amount of fact for the company. As inexperienced as I am in working for the company, one of the greatest skill I learned is to communicate effectively and luckily I am able to do that with this interview. During the week, one of the great challenges I faced was inputting the vital information of the company’s client to their database called the Print Media Buying System. The PMBS which is the company’s own database generates detailed market research, analysis reports accounting for all aspects such as demographic information, buying trends and other print media recommendations. I really asked for help this time as since I was not acquainted with the kind of technology they used in the particular system. But later I got the hang of it and was commended for a job well done in collecting information from the client. Week 2 (provide date) Before the work placement began, I was told that I will be working full time in one of the company’s venture with a famous sports drink brand. I thought that would be easy since I don’t have to do all the other work, but the challenged I soon found out during the second week is that the process of STG Media Corp. as an advertising consultant is a process to which many steps are taken. This week I am part of the Creative Team designated by the company to help the sports drink brand. Although I must be clear that I was just a part of the team, doing menial job that the professionals are tasked to do. I learned one great thing about the print media industry, 75% of advertisement fail because of weak creative and non-compelling ad copy. It’s true that one of the strengths of a great brand is not just with its quality, but through rigorous and effective advertising that they create. Before working here, I thought that companies only advertise for the sake of advertising, but companies do take this strategy very seriously. On the third day of this week, I was asked to look at one print ad for five seconds during one of the meetings of the Creative Team. They asked me questions rigorously, whether it be based on the appearance or the content. I answered them frankly and mention the things that I would personally think about the ad if I was just a normal consumer looking at the advertisement. Several times, the Team will press and argue their points with me, but all was attributed to presenting a better advertisement for the client. During this week, as unprofessional to assume the role of being a advertiser consultant, I was placed in the position of the consumer, the Team’s viewpoint on the things they realize about the brand and how they can effectively approach working for the client. I really felt like my ideas were respected and included to the Creative Team’s analysis of the product. This week, I also was comfortable with the workplace. I am familiar with the different employees and get to have small talks with them through several breaks. Its interesting how some of them had assumed I am part of the Creative Team when in fact; I am just a student on work placement. Advertising media industry. (2017, May 26).

Graduating School Essay Example | Topics and Well Written Essays - 250 words

Graduating School - Essay Example The latter are considered to be more value-laden than simple provisions in a code. This is important to remember. But different sources have different values. One source of professional values and ethics is a code of conduct. Another is the organic behaviour of those who work around you—this is a difficult source to define. This can be good and bad. If you work in a police station where people are corrupt, being ethically purse might help you if you rely on your corrupt boss to promote you. A third source is what you bring to the table, how you yourself have been raised. You contribute your own ethics and values to the group with which you work. Perhaps at the police station you can set a very high standard as a role model and encourage people to follow your example. In my life, I have thought long and hard about why we need ethics. Ethics bind people together. They let the cream rise to the top. In today's world ethical relativism dominates so it is important to have codes th at are carefully written down and that are exhaustive and detailed. What is ethical relativism? This is a position believes that no universal standard exists to assess the truth of the world around us. Relativists often see morals as applying only within certain cultures. These people would say that female genital mutilation is okay because it is a cultural practice and an important to a particular culture.

Quality management Essay Example | Topics and Well Written Essays - 500 words - 2

Quality management - Essay Example There existed a number of Gurus who implemented different strategies, which improved performance (Kemp, 2006, 34). Edward Deming is not a new name in quality management. He came up with smart strategy, which he has, used to achieve continuous organization success. Deming came up with fourteen philosophical strategies (Kemp, 2006, 34). Deming believed that by having appropriate principles, anyone could improve quality and at the same time reduce costs of operation. He started by defining an objective purpose of what he wanted to achieve. This entails organizations setting aside resources for a long time planning and research. He then developed a new philosophy that reflected on his objectives (Hoyle, 2006, 67). For firms to excel they must ensure any obstacles and issues contradicting their mission are done away with (Kemp, 2006, 34). Deming further emphasized that transformation in policies was necessary to ease dependence on mass inspection (Deming, 2000, 254). Long-term supply chain and healthy relationships with supplier are encouraged. This is necessary to ensure the production process is co ntinuous (Kemp, 2006, 34). Employees ought to be made part of the research and development process. They are required to thoroughly search for the best ways to improve the quality. Deming also dictated for institute training at all levels in an organization. Managers ought to play their roles well and supervise not lead (Kemp, 2006, 34). Employees are more productive when they feel respected. In addition, elements of fear and barriers in communications must be eliminated. Numerical quotas are a major hindrance to good performance (Hoyle, 2006, 67). This is because, with the quota systems, people may even produce defective goods for the purpose of meeting the set limits (Kemp, 2006, 34). Individual reviews and evaluations are to be done way with as they discourage the pride of achievement (Deming, 2000, 254). Deming

Slaughterhouse Five Essay -- essays research papers

Novel Summary Billy Pilgrim is unstuck in time, and so is Slaughterhouse Five. Novel follows Billy's "unhinged" life. If I write every hop, skip, and jump, the summary would be as complicated as the book. These are the basic facts of Pilgrim's life; they are shown in chronological order (but are definitely not in the book): Billy Pilgrim is born in 1922 and grows up in Ilium, New York. He is a funny-looking youth, he does reasonably well in high school, enrolls in night classes at the Ilium School of Optometry, and is soon drafted into the army and the Second World War. He serves as a chaplain's assistant, then is thrown into the Battle of the Bulge, and almost immediately gets taken prisoner behind German lines. Just before being captured, though, he becomes unstuck in time for the first time. He sees all of his life in one sweep. Billy is transported with other privates to the city of Dresden. There, the prisoners are made to work for their stay. They are kept in a forme r slaughterhouse. Allied forces bomb the city, then drop gasoline to create a firestorm that sucks most of the oxygen into the blaze, suffocating or burning 130,000 people. Billy and his fellow POWs survive in an airtight meat locker. They emerge to find, "a moonscape of destruction". Several days later, Russian forces capture the city and Billy's help in the war is over. He returns to Ilium and finishes optometry school. He gets engaged to the daughter of the founder of the school. Afte...

High Blood Pressure Project

Blood pressure is determined by the amount of blood your heart pumps and the amount of resistance to blood flow in your arteries. The more blood your he t pumps and the narrower your arteries, the higher your blood pressure. Hypertension can continue for years without any symptoms. Even without sys MOTOS, damage to blood vessels and the heart continues and can be detected. Once trolled high blood pressure increases the risk Of serious health problems, including h earth attack and stroke. . Define symptoms Most people with high blood pressure have no signs or symptoms, even if blob odd pressure readings reach dangerously high levels. Although a few people with relegates high blood pressure may have dull he dachas, size spells or a few more nosebleeds than normal, these signs and symptom s usually don't occur until high blood pressure has reached a severe or alphabetizing stage. 3. Define cause There are two types of high blood pressure.Primary (Essential) Hypertension For most adults, there's no identifiable cause of high blood pressure. This type of high blood pressure, called essential hypertension or primary hypertension , tends to develop gradually over many years. Secondary Hypertension Some people have high blood pressure caused by an underlying condition. This type of high blood pressure, called secondary hypertension, tends to appear suddenly and cause higher blood pressure than does primary hypertension.Various conditions and medications can lead to secondary hypertension, including: ; Kidney problems ; Adrenal gland tumors ; Thyroid problems ; Certain defects in blood vessels you're born with (congenital) ; Certain medications, such as birth control pills, cold remedies, decongestants, overcorrection pain relievers and some prescription drugs ; Illegal drugs, such as cocaine and amphetamines ; Alcohol abuse or chronic alcohol use ; Obstructive sleep apneas 4. Define western medicine approach (medication, services) Lifestyle can go a long way toward con trolling high blood pressure.The doctor r may recommend a healthy diet with less salt, regular exercise, quitting smoking, a ND losing weight. In addition to lifestyle changes, the doctor may recommend medication to low ere blood pressure. Medications to treat hypertension include: Ethicize diuretics Beta blockers Unconventionality's enzyme (ACE) inhibitors Negotiations II receptor blockers (Arabs) Calcium channel blockers Rennin inhibitors Alpha blockers Alphabet blockers Centralizing agents Vacillators Lodestone antagonists 5. Explain medical professionals involved Internists and family practice physicians often treat patients with high blood p reassure.Internists-?also called internal medicine physicians-?have training and expertise in the diagnosis and treatment of adult diseases. Family physicians focus on preventing diagnosing, and treating disease in people of all ages.

Nike Inc. - Cost of Capital - 1368 Words

What is he WACC and why is it so important to estimate a firms cost of capital? The WACC (weighted average cost of capital) is a percentage figure resulting from a calculation method by which the adequate cost of capital of a firm is expressed. It considers the composition of a company’s funding, be it debt or equity. A corporation whose source of funding is equity by 100 percent will have a WACC equal to the cost of equity. By contrast, a levered company will have to reflect the cost of debt as well. The WACC takes their respective quantitative contributions to the entire amount of funding, serving hence as an allocation base, into account. As there is a direct relationship between the two portions, debt and equity, in order to calculate†¦show more content†¦The cost of debt (cd) as used by the WACC refers to the costs a company incures by raising parts of its funds through debt. As debt has a prior position to equity in terms of claiming it is in most cases supposed to be â€Å"cheaper† than equity (moreover the debt costs depend on the leverage). The overall market value of debt of a company can be retrieved by adding all debt positions less excess cash and short-term investments (net debt). Expressed as a relative portion of entire assets and multiplied by the cost of debt it yields the contribution to the WACC figure. By contrast, the cost of equity (ce) is a quantitative result which can be derived from the CAPM e.g. (capital asset pricing model). It suggests that the cost of equity is equal to the sum of the risk-free rate and a risk premium of an average market portfolio adjusted for a company-specific factor beta. This beta reflects the risk associated with the company whereas a beta of 1,0 is equal to the market risk. The importance of estimating the WACC properly becomes evident when using it for the valuation of a company. There is a direct and strong correlation between the exact cost of capital and the preciseness of resulting figures. Future free cash flows of orders of magnitudes are discounted sometimes. Hence, the resulting present value is subject to enormous sensitivity and an arbitrary rounding off of the second decimal as in the NIKE case isShow MoreRelatedNike Inc Cost of Capital2974 Words   |  12 PagesIntroduction Kimi Ford is a portfolio manager at NorthPoint Group, a mutual-fund management firm. She is evaluating Nike, Inc. (â€Å"Nike†) to potentially buy shares of their stock for the fund she manages, the NorthPoint Large-Cap Fund. This fund mostly invests in Fortune 500 companies, with an emphasis on value investing. This Fund has performed well over the last 18 months despite the decline in the stock market. Ford has done a significant amount of research through analysts’ reportsRead MoreCase Analysis of Nike, Inc.: Cost of Capital731 Words   |  3 PagesApparently, the issue of Nike’s case is to control and check the calculation cost of capital done by Joanna Cohen who is the assistant of a portfolio manager at NorthPoint Group. But I am willing to tell you that it can be a complex case in which we can doubt about sensitivity analysis done by Kimi Ford (portfolio manager) too. Because her assumptions such as Revenue Growth Rate, COGS / Sales, S A / Sales, Current Assets / Sales, and Current Liability / Sales have been adopted from previous incomeRead MoreNike Inc Cost of Capital Case Study917 Words   |  4 PagesNike Inc. Case Number 2 Nike Incorporated’s cost of capital is a vital element when addressing opportunities regarding top-line growth and operating performance. Weighted Average Costs of Capital (WACC) is an essential estimation that is needed in order to determine the amount of interest that will be paid for each additional dollar financed. This translates to be the minimum overall required rate of return that the firm will keep. We disagree with Johanna Cohen’s assessment of Nike due to twoRead MoreCase Study –Nike, Inc.: Cost of Capital Essay718 Words   |  3 PagesCase Study –Nike, Inc.: Cost of Capital FIN202a-Spring 2011 1. Please define Weighted Average Cost of Capital (WACC). Write down the WACC formula, and discuss its components. WACC (Weighted Average Cost of Capital) is a market weighted average, at target leverage, of the cost of after tax debt and equity. It is a critical input for evaluating investment decision, and typically the discount rate for NPV calculation. And it serves as the benchmark for operating performance, relative toRead MoreNike Case Study1542 Words   |  7 Pagesthe stocks of Nike for the fund that she manages. †¢ Ford should base her decision on data on the company which were disclosed in the 2001 fiscal reports. While Nike management addressed several issues that are causing the decrease in market sales and prices of stocks, management presented its plans to improve and perform better. †¢ Third party sources also gave their opinions on whether the stock was a sound investment. WACC CALCULATION: Cost of Capital Calculations: Nike Inc Cohen calculatedRead MoreNike1200 Words   |  5 PagesJOHN MOLSON SCHOOL OF BUSINESS | CASE ANALYSIS: NIKE INC. – COST OF CAPITAL | FOR PROF. EDWARD WONG | | ARUN KUMAR DURAIRAJ – 27416008 NIDISH PC – 27254423 VIPUL PARTI – 27246307 | 12/3/2015 | | EvaluationRead MoreA Portfolio Managers Analysis of Nike Inc. Essay1029 Words   |  5 Pagesdecision to make while looking at Nike Inc. financials: whether Kimi should buy Nike shares or not for the fund Group she was working for. Kimi needed to consider all aspects of Nike Inc. financial position. On July 28,2011 Nike Inc. held a analyst’s meeting to disclose their fiscal year 2001 as well as to revitalize the company who wasn’t performing well. Thus, the meeting showed that Nike Inc. experienced some difficulties during the past years. First, Nike Inc. revenues have reached a plateau sinceRead MoreEssay about Cost of Capital Nike974 Words   |  4 Pagesï » ¿Case Analysis of Nike, Inc.: Cost of Capital Apparently, the issue of Nike’s case is to control and check the calculation cost of capital done by Joanna Cohen who is the assistant of a portfolio manager at NorthPoint Group. But I am willing to tell you that it can be a complex case in which we can doubt about sensitivity analysis done by Kimi Ford (portfolio manager) because her assumptions such as Revenue Growth Rate, COGS / Sales,  S A / Sales, Current Assets / Sales, and Current LiabilityRead MoreEssay on Nike Cost of Capital Case1615 Words   |  7 PagesNIKE, INC.: COST OF CAPITAL On July 5, 2001, Kimi Ford, a portfolio manager at NorthPoint Group, a mutual-fund management firm, pored over analysts write-ups of Nike, Inc., the athletic-shoe manufacturer. Nikes share price had declined significantly from the beginning of the year. Ford was considering buying some shares for the fund she managed, the NorthPoint Large-Cap Fund, which invested mostly in Fortune 500 companies, with an emphasis on value investing. Its top holdings Read MoreCapital Structure1215 Words   |  5 PagesInformation My company choice is Nike Inc. (Nike), a multinational sports footwear, equipment and apparel manufacturing company based in Oregon, United States. This puts Nike in the apparel industry. In 2010, Forbes rated Nike as the top sports business with a total value of $10.7 billion. The most effective marketing strategy Nike employ is the sponsorship agreements they have with numerous top athletes in a variety of sports. Operating Risks of Nike When Nike was initially started out, the